Product Description

This is the eBook version of the printed book.

In Psych Yourself Rich, TV’s newest personal finance star shows how to develop the mindset, discipline, and spirit you need to build a strong financial foundation so you can grow wealth on your own terms, without fear, anxiety, misery, boredom, or even advanced math!? Farnoosh Torabi (as seen on NBC’s Today Show, Yahoo! Finance, and SoapNet’s Bank of Mom & Dad) combines the latest behavioral psychology with real attitude, without lectures! Psych Yourself Rich shows young professionals how to build a healthy view of money, investing, wealth, and aspirations. Torabi discusses how to get beyond "lend-and-spend" to a deeper, more holistic view of money, how to map out a plan of action that matches your needs and goals, and how to put that plan into action! You’ll learn how to stop agonizing and start organizing; become your own biggest "money advocate;" assert yourself to stop getting ripped off by financial institutions; make your money count; build momentum; embrace an entrepreneurial spirit; and get where you want to go, while others spend decades running in place.

Product Details

• Amazon Sales Rank: #170352 in eBooks
• Published on: 2010-07-28
• Released on: 2010-07-28
• Format: Kindle eBook
• Number of items: 1

From the Back Cover

“ In this marvelous ‘journey within,’ and with elegance, wit, and concrete specificity, Farnoosh Torabi helps individuals focus on the psychological and behavioral elements that are critical to financial and investment success.”

--David M. Darst, CFA, Chief Investment Strategist, Morgan Stanley Smith Barney and author of The Little Book That Saves Your Assets and The Art of Asset Allocation

“Farnoosh really gets it. Her insights are amazingly practical, thoughtful, and sophisticated; a very rare combination when it comes to personal finance experts. Psych Yourself Rich achieves a lofty goal: explaining a complex problem within practical everyday terms--without pulling any punches. Her advice is always actionable, and her deep commitment to really helping young people through tough financial problems comes across loud and clear. I would love to see more experts follow Farnoosh’s lead.”

--Ian Cohen, CEO and President, Credit.com

“As the crisis shifts from the fi nancial to economic to social sphere, empowerment and awareness are the greatest allies of the individual investor. Farnoosh paints an enlightened path on our journey to better tomorrows.”

--Todd Harrison, Founder and CEO, Minyanville Media, Inc.

“Get ready to shift to entrepreneurial thinking and reap the rewards in your career and financial life. Farnoosh Torabi prepares you for the changing landscape of work and gives you a blueprint for success.”

--Fabio Rosati, CEO, Elance.com

In Psych Yourself Rich, TV’s newest personal finance star shows how to develop the mindset, discipline, and habits to grow wealth and achieve your goals on your own terms--without fear, anxiety, misery, or too much sacrifice. Farnoosh Torabi combines the latest approaches in behavioral psychology with a disciplined attitude to help you psych yourself

into a place of financial well being. You’ll learn how to build a healthy view of money, investing, wealth, and aspirations...get beyond “lend-and-spend” to a deeper, more holistic view of money...discover why “he who dies with the most stuff” doesn’t win.

Then, you’ll map out a personal plan based on what you really care about in life--and learn how to get in gear, move forward, and transform your plans and dreams into reality.

• STOP AGONIZING--AND START ACTING
  Overcome the behaviors that keep you from achieving your fi nancial, personal, and professional goals
• ASSERT YOURSELF, TAKE CONTROL, AND STOP SHORTING YOURSELF
  Shift the power balance in all your financial transactions
• GET MORE OUT OF THE MONEY YOU ALREADY HAVE
  Make more sensible decisions about what to buy and how to invest
• LIVE YOUR PASSION: IDENTIFY WHAT’S IMPORTANT TO YOU AND GO AFTER IT
  Learn what it takes to succeed on your own terms, make the commitment, and do it

About the Author

Farnoosh Torabi is one of the nation's newest and most fascinating personal finance experts. The New York Times calls her advice "perfectly practical."

A nationally recognized author, her first book, You're So Money: Live Rich Even When You're Not, is an acclaimed tell-all for young adults searching for financial independence. Farnoosh's work has been featured in Money, Entrepreneur, Glamour, Marie Claire, and many other national magazines. She is the money coach for Credit.com, financial expert for LearnVest.com, and contributor at MoneyWatch.com.

Recently Farnoosh starred in Bank of Mom & Dad, a reality series on SOAPnet, where she coached young women struggling with debt. Farnoosh has made numerous appearances on such national programs as The Today Show, Good Morning America, Larry King, and The View. She was formerly the senior financial correspondent and host of Wall Street Confidential with Jim Cramer for TheStreet.com TV. 

Learn more about Farnoosh and her advice at PsychYourselfRich.com.

Excerpt. © Reprinted by permission. All rights reserved.

Psych Yourself Rich
Preface

The arrival of this book and its message, I suspect, could not have been better timed. We’re more than two years into this great recession, and many of us are more confused than ever about our personal finances. With the financial and employment landscapes evolving before us, it’s difficult to return to the old, prescriptive advice we’ve grown accustomed to. Emotionally, we’ve got a lot going on; we’re angry, hurt, confused, and we’ve lost confidence. Our emotions have (and continue to) run high. By now we recognize that we need to change our ways, but not in a knee-jerk, reactionary way. After all, economic volatility is cyclical and will likely return in a new form in the near future. What’s needed is advice that doesn’t just stem from the rules and regulations of the banking, credit, and financial world but is rooted in our behavior and habits. We need to understand ourselves, get honest, and make money one of the most personal issues and biggest priorities of our lives. If we can get a tighter hold on our minds, our actions, and our belief systems, we can be in control of anything, most importantly our financial lives.

When I first started developing this book, I struggled to succinctly describe its idea to my colleagues, friends, and family. Not because I hadn’t a clue, but because my mind was racing. Only until I was deep into my writing could I possibly narrow it down, and even then my summary ran wild. “It’s about how our emotions complicate our financial lives and hinder us from making the best financial decisions...It’s about the complications of money and how it’s actually never about the money...ramble ramble ramble...It’s about how we have the ability to make better financial decisions, but rarely do...It’s...well, it’s complicated,” went my usual rant (followed by awkward silence). My sympathetic listeners often responded with generous nods and smiles. They said they couldn’t wait to read it, even though they weren’t quite sure what the heck I was talking about!

This book has been an incredible learning process and has been, by far, my most challenging project. It’s been a couple years since I’ve authored a book. The first was a financial guide for young adults, and as my readers and I matured, we reached a place where we demanded a deeper understanding and explanation of money. We wanted to get a better handle on our financial commitments and our future goals. We wanted to better understand our mistakes and learn how to lay a foundation for personal wealth down the road, especially with the recent financial crisis. This book teaches us how to stop second-guessing ourselves, how to differentiate what is financially right and wrong, and how to actually make the best decisions on our own terms.

Fortunately, I’ve always had a deep curiosity for understanding why we do the silly things we do with money, so researching the why for this book was quite entertaining at times. The behavioral research was available in abundance, thanks to some economic pioneers. Without them and their brilliant minds, this book would be just 50% complete. As for me, my promise was to provide the what now to readers. What do we do, now that we know we have irrational tendencies when it comes to money? How do we actually begin to embrace the M word in a more honest, personal, and rational way?

Finding solutions to these questions has been a journey of discovery. Looking back, it was a trip I believe that was launched long before I began developing the notion behind Psych Yourself Rich. It started when I began entering people’s homes, watching them spend money and hearing them talk about their goals. There’s nothing like the face to face. Participating in shows such as TLC’s Real Simple. Real Life and SOAPnet’s Bank of Mom & Dad allowed me to see and hear actual people struggling with money. Through them, I discovered how our emotions and our biases can deeply influence our financial decisions. And getting to the root of your emotions—and realizing you can control them—is the first what now step toward financial freedom. Along the way, I’ve learned and taught that financial freedom is also about respecting yourself, having a deep understanding of what you want and don’t want in life, and of course, living within your means.

In the chapters that follow, I’ll help you develop the discipline, behaviors, and habits that will lead you to make positive choices about your financial life. I’ll help you dig into what’s keeping you from being motivated and taking positive action, and look at the behaviors that make people “money zombies.” Once those ingrained behaviors are exposed, we can explore the positive habits and the discipline necessary to build a secure financial future.

The methods in this book will enable you to pursue personal and professional goals and will result in achieving financial security, now, five years from now, and long into the future.

Your journey starts now.

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